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To Refund or Not To Refund...

The answer to this question is a very complex one. Events differ dramatically in their refund policies and there seems to be no standard industry practice when it comes to refunds. South Africa’s Consumer Protection Act should be the guide, but this doesn’t seem to be the case for a lot of events.
Section 17 of the CPA states that consumers have "the right to cancel advance reservations, bookings, or orders" for goods or services and to receive a refund. The CPA states that event organisers may charge a reasonable cancellation fee which should consider factors like:
• The nature of the event
• The time between cancellation and the event date
• The likelihood of reselling the entry
• Industry practices
However, if the cancellation is due to death or hospitalization of the participant, the CPA says that no cancellation fee may be charged.
Some of the bigger and more popular events in South Africa fly close to the sun when it comes to the CPA. In some cases they will only issue a refund if the entrant finds a substitution for their entry, or they won’t issue a refund at all. There are clauses in some terms and conditions about their refund policy which an entrant has to agree to before entering the event. However, this policy is only enforceable if it complies with the CPA. If it does not comply the entrant would be well within their rights to lay a complaint with the National Consumer Commission.
When it comes to refunds, the better event organisers generally will consider the bigger picture. They need to be mindful of preserving the goodwill and reputation of the event, as well as the sponsors, by at least giving their entrants other alternatives if refunding them is not an option.
Some of the alternatives could be:
• Allowing participants to carry their entry forward to next year’s event;
• Allowing them to pick up their race t-shirt (if there is one) and race pack that in some cases will be equal to the cost of the race entry;
• To let them find a substitute, so the cost of the entry is covered; and
• Giving them a partial refund, the percentage of which depends on how far out from race day the cancellationis requested.
However if the event organizer cancels the event, the entrant is entitled to a full refund according to the CPA. But there are limited circumstances where a full refund may not be legally required, or where a partial refund or credit may be considered fair and lawful. These include:
1. Force Majeure or Act of God
A Force Majeure or Act of God is when event organisers are forced to cancel their event due to unforeseeable and unavoidable circumstances, such as natural disasters, war, pandemics or government-imposed restrictions. In this case the event organizers may be legally protected from providing a full refund, but only if they have specified clearly in their terms and conditions that this would be a no-full-refund scenario.
For example if a cycle race is cancelled due to flooding, the event organizer may retain part of the fees as long as the entry form’s terms and conditions include a force majeure clause.
2. Clear Terms and Conditions
If the event’s terms and conditions state clearly that entry fees are non-refundable in case of cancellation, particularly for reasons outside of the organiser’s control, and the participant agreed to those terms, a full refund might not be required providing the clause is CPA-complaint. The terms however need to be fair or they can be challenged under the CPA.
For example if event organisers have to cancel because the venue is shut down due to bankruptcy, as long as it no fault of the organiser and had incurred costs, they would in most likelihood be able to issue partial refunds.
3. Partial Refunds or Substitutions Offered
If substantial costs have already been incurred, event organisers may offer partial refunds, deferrals or entry transfers to future events instead of a full cash refund, as long as their offer meets the CPA standard.
For example, if it is a couple of days before the event and beverages, food, race shirts etc have been delivered and paid for and can’t be returned.
4. Participant Misconduct or Disqualification
If a participant is disqualified, withdraws voluntarily, or fails to comply with entry requirements, the organizer is typically not required to refund the entry fee.
For example, if the participant has not provided health clearance or waivers when required, or any way does not comply with the race rules.
So the key principle under the CPA is that organizes must act fairly and reasonably, and any fees retained must be proportional to actual losses. If an event is cancelled entirely and no value is delivered, a full refund is generally expected, unless otherwise justifiable. On the other hand, if an entrant cancels their entry, the organisers have to issue a refund but are within their rights to charge a cancellation fee, the amount being dependent on various factors.
What do you need help with as an event organiser? If there is an area of organising you would like to know more about, send a mail to tim@finishtime.co.za and we will see if we can find some info for you.
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